All State Commercials
I love those All State commercials with my boy, Dennis Haysbert, former president on the best show of all time, 24. He has that commanding voice whch demands your attention when you hear it, reminiscent of James Earl Jones. If Dennis says to you in that voice, "Take those panties off-NOW". What are you gonna say, no? The voice commands, so it is said, so shall it be. The intangible of those commercials also is that having a black man as the voice of your brand gives the company the appearance of caring for the common man, even if they don't, the perception that they can do is more than half the battle. "All State cares, that's all we're saying."
That's saying quite alot.
Dean Jean-Pierre
1:01pm
4-23-06
www.deanthepoet.com
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